<aside> 💡

Currently the app no longer exists in the app store. The company was bought and merged to Klar.

</aside>

Context

Tribal is a fintech company that helps SMBs in LATAM provide their employees with a credit limit for work expenses. Employees use the mobile app to manage these funds, control cards, and track payments—all in one place.

As the product designer, I was responsible for leading the mobile app redesign, focusing on improving usability and overall experience.

The challenge

Employees found the app slow and difficult to navigate. Essential actions like payments, card management, and viewing card details were buried within a confusing information architecture, causing frustration and declining engagement. Over time, this impacted key metrics such as NPS and feature adoption.

Research

I started with usability testing and interviews with our internal users. What we learned from the gathered data was the following:

• Users would have to perform a lot of clicks to perform essential actions.
• Users expressed frustration in finding specific features.
• Users want the app to behave like their banking app

User persona